Training begins for first cohort of Saudi ‘Master’ educators

T4EDU Math and Science Teacher Development Programme expected to have positive impact on math and science education in Saudi Arabia
Riyadh, Saudi Arabia, 17 June 2014: Mathematics and science education should see notable improvements as a result of new teacher training initiatives being rolled out in the Kingdom, says Pearson Country Manager for Saudi Arabia, Mohammed Asiri.

Pearson, the world’s leading learning company, is working closely with the Tatweer Company for Educational Services (T4edu) to roll out a ‘train-the-trainer’ programme. The new programme will see Master trainers provide professional development to mathematics and science teachers across the country and help positively change teachers’ beliefs about teaching and learning.
T4edu is the company tasked with rolling out the King Abdullah bin Abdulaziz Public Education Project, a large scale programme of reform that will shape the future of education across the Kingdom. Pearson believes that improving the knowledge and skills of teachers through the new train-the-trainer initiative will be key to raising math and science standards in Saudi Arabia’s schools, and helping fulfil some of the key goals of the King Abdullah bin Abdulaziz Public Education Project.
A recent global report from Pearson and the Economist Intelligence Unit called The Learning Curve (www.thelearningcurve.pearson.com) stressed the importance of great teachers in providing great learning. Enhancing the learning outcomes of mathematics and science students in Saudi Arabia will therefore be closely linked to the country’s teachers having strong content and pedagogical knowledge in these fields.
The first cohort of potential Master Trainers began their training programme in Riyadh in early May. The 80 participants are the first of 500 expected to undertake the programme over the next two years. The Master Trainers will be responsible for training over 100,000 of the Kingdom’s primary and secondary mathematics and science teachers – building capacity and capability amongst Saudi Arabia’s mathematics and science teaching community.
The programme is a flagship component of the King Abdullah bin Abdulaziz Public Education Project and of great importance to the Saudi Government who is seeking to improve the level of science, technology, engineering and mathematics (STEM) education in the Kingdom. Research suggests that supporting teaching and learning in these subjects is important for long-term economic growth and prosperity. A 2013 Report from the Brookings Institute found that workers in the STEM field play a direct role in driving economic competiveness and in the invention, creation and maintenance of technologies that drive economic growth. The Report also noted that 20 percent of jobs in the United States are in the STEM field, and that the share of jobs requiring STEM knowledge has more than doubled since the Industrial Revolution.
Dr Mohammed AlZaghibi, General Director of the STEM Educational Initiative from T4EDU, says:
“We are delighted to be working with Pearson to deliver a programme that will help improve the overall standard of mathematics and science teaching – and learning – in our country. Our company has been tasked with the important goal of driving the development of Saudi Arabia’s public education system and thereby contributing to the growth of a knowledge economy that is competitive in the global marketplace. Having a population that has strong skills in the mathematics and science disciplines will be critical to achieving this goal. Maths and science knowledge is essential to a wide-range of professions that drive innovation and productivity – by building strong capability in these areas we can also help build the long-term future of our country”.
Mr Asiri believes that raising mathematics and science results in Saudi Arabia will not only have a positive effect on the economy, but also open up excellent career opportunities to individuals. He says:
“Our education system must keep pace with the requirements of our rapidly growing economy – As the Saudi economy develops there is increasing demand for employees who have excellent knowledge and skills in the areas of mathematics and science. Pearson is thrilled to be working with T4EDU to help improve the learning outcomes of students in these fields so that they are equipped to take full advantage of the significant opportunities available in the job market – both now and in the years ahead.”
By reaching such a large number of educators, it is hoped the programme will have a positive effect on Saudi Arabia’s ranking for math and science in international education tables such as TIMMS and PISA. Mr Asiri says that raising the country’s performance in these subjects is a priority for Pearson, a company that has made a public pledge to measure the effectiveness of its programmes.
“In 2013, Pearson committed to guaranteeing the efficacy of its entire offering – we want to visibly improve peoples’ lives through learning. The Math and Science Teacher Development Programme has the potential to achieve this goal. By operating on such a vast scale, the programme will have an impact on hundreds of thousands of Saudi school children in all parts of the country. Giving these learners better access to first-rate math and science teaching will open up new opportunities for them in the job market, and provide them with the STEM skills and knowledge necessary to drive innovation and productivity in the country’s economy”.
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 About Pearson:
Pearson is the world’s largest learning company, operating in more than 85 countries around the world, bringing powerful learning solutions to millions of learners every year. Pearson takes learning personally. Our courses and resources are available in print, online and through multi-lingual packages, helping people learn whatever, wherever and however they choose. Our education imprints combine 150 years of experience and include online support for every learner.  Our innovative and dynamic digital learning products and services are changing the learning landscape all around the globe and our qualifications are positively transforming the futures of learners of all ages and backgrounds.  Pearson can boast a comprehensive English Language offering that consists of engaging content and cutting edge testing solutions. To find out more, visit www.pearson.com.
About T4EDU:
T4EDU is one of the subsidiaries of Tatweer Holding Company, a government owned company and the exclusive executer of Tatweer. T4EDU currently works on implementing a number strategic educational projects and programmes that aim at developing the practice professional development in public education.             

For more information about the Tatweer Company for Educational Services (T4EDU) Math and Science Teacher Development Programme, please contact amanda.collins@pearson.com

Pearson – SOCPA Partnership Brings New Learning Opportunities to Saudi Accountants.

The Saudi Organization for Certified Public Accountants (SOCPA) and World’s Largest Learning Company, Pearson, offer new Arabic learning materials to the Kingdom’s accountancy students.
Riyadh, Saudi Arabia, 2 June 2014: Saudi Arabia’s accountancy industry has become increasingly sophisticated over recent years, expanding the demand for high-quality professional education materials. To meet this rise in demand, the Kingdom’s industry group for accountants, SOCPA has collaborated with Pearson to translate textbooks from English to Arabic. The new texts will cover both intermediate and advanced levels of Financial Accounting and Auditing, and can be utilised by both university students and practicing professionals in Saudi Arabia, and across the Arab world.

The agreement governing the new relationship between the parties has been signed in Riyadh by Dr Ahmed bin Abdullah Al-Moghames, Secretary General of SOCPA, and Mohammed Asiri, who heads Pearson’s operations in Saudi Arabia.
The establishment of SOCPA, and introduction of new accounting and auditing standards in the Kingdom has led to an increased number of accountants in the country looking to improve their qualification level and meet ongoing professional development requirements. Mr Asiri says that the translation of the popular texts will make it easier for accountants to undertake professional learning, and keep abreast of the rapid changes affecting the Kingdom’s accountancy sector:
“SOCPA has undertaken remarkable efforts to ensure the very best in international courses are available in accountancy departments throughout Saudi Arabia. This, in conjunction with the Arabic adaption of these popular and widely used texts will enable learners at either university or professional level adapt more easily to the developments currently affecting the profession. These texts are useful in helping learners better understand international accountancy practices and standards, and have been chosen on the advice of leading accountancy and education experts”.
Mr Asiri says that it is critical that learners have access to texts that will support them in understanding national and international requirements, given the importance of a strong accountancy profession to the country’s overall financial and economic performance.
“Clear and reliable accountancy standards have many benefits, not just for the accountancy profession, but for a country’s economy as a whole. There are links between the quality of accountancy standards and a country’s ability to achieve positive economic transformations. Strong and dependable accountancy practices in Saudi Arabia could help to attract increased levels of Foreign Direct Investment and help further diversify the country’s economy, making Saudi Arabia even more competitive in the global market place.
“Pearson has committed to making such resources widely available. Not only have we adapted the aforementioned texts, we have also released a series of university level texts especially created for this region, known as the Arab World Editions. This series includes titles that the cover finance and accounting disciplines, and include examples, case studies and language that are specifically relevant to the Gulf region. By developing contextualised resources like this we are aiming to make education more engaging for Arab learners, and improve learning outcomes, not only in accounting and finance disciplines, but across a whole spectrum of subjects offered throughout Arab world”.
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About Pearson:

Pearson is the world’s largest learning company, operating in more than 80 countries around the world, bringing powerful learning solutions to millions of learners every year. Pearson takes learning personally. Our courses and resources are available in print, online and through multi-lingual packages, helping people learn whatever, wherever and however they choose. Our education imprints combine 150 years of experience and include online support for every learner.  Our innovative and dynamic digital learning products and services are changing the learning landscape all around the globe and our qualifications are positively transforming the futures of learners of all ages and backgrounds.  Pearson can boast a comprehensive English Language offering that consists of engaging content and cutting edge testing solutions. To find out more, visit www.pearson.com.

Conference to throw the spotlight on nursing as a profession of choice for Saudi Nationals.

2ndSaudi Health Nursing Conference supports ‘Saudization’ initiative 
Riyadh – April 29, 2014: Highlighting the need for Saudi Nationals to adopt nursing as a career choice, the Saudi Health Exhibition & Conference 2014, the largest international healthcare event in Saudi Arabia, will host the second Saudi Health Nursing Conference with a focus on ‘Bridging the Gap from Rhetoric to Reality.’ In line with organizers’ philosophy of ‘Exhibition with Education,’ the conference will offer 30-hours CME accreditation and will run from 19 – 21 May, 2014 at the Riyadh International Convention and Exhibition Centre.

H.E. Dr. Mohammed Bin Hamza Khoshaim, Deputy Minister of Health (MoH) for Planning and Development, Ministry of Health, will be among the key speakers at the Saudi Health Nursing Conference to discuss the MoH’s strategic approach for developing the nursing field within the Kingdom. The conference is being organized with an aim to present nursing as a novel profession in Saudi Arabia.

Aside from raising awareness on employment opportunities for local youth in the field, the conference will focus on achieving excellence in delivery of compassionate patient and family-centred care. It will engage in debate with local workforce about the shaping of nursing profession in future, highlight the MoH’s directions and agenda, underscore leading innovative technology solutions and trends, embrace networking opportunities with global experts and focus on the significance of the field development.
Jane Wilshaw, Executive Director – Nursing Services, King Fahad Medical City and the Chairperson of the 2nd Saudi Health Nursing Conference, says: “Building upon the interest and demand of the profession, the Saudi Health Nursing Conference has achieved exponential growth. During its second edition, the emphasis will be to encourage national youth to adopt this profession and overcome societal concerns. It will also enable the fulfilling of the national goals of ‘Saudization’ in nursing sector.”
“In King Fahad Medical City (KFMC), we have embarked upon a ‘Saudization’ program to motivate more nationals to join our nursing team. Under the program, we send qualified undergraduates abroad so that they can obtain an International Bachelor’s Degree in Nursing. Moreover, Saudi nurses with diplomas are being encouraged to join International Bridging Programs or to study in one of the Kingdom’s universities. While KFMC is aware that expatriate expertise is vital to successfully run nursing faculty within the hospital, our strategy is to have a workforce which comprises 30 per cent of Saudi Nationals by 2020,” concludes Wilshaw.    
To be held under the patronage of Ministry of Health, Kingdom of Saudi Arabia, the Saudi Health Exhibition & Conference 2014, is being jointly organized by the Riyadh Exhibitions Company (REC) and Informa Life Sciences Exhibitions. Its strategic partners include Saudi Food & Drug Authority, Council of Health Services, Sultan Bin Abdulaziz Humanitarian City, and Council of Saudi Chambers. 

For more information, log on to www.saudihealthexhibition.com

New Polytechnic to Develop Next Generation of Workers for Petroleum Services Industry.

TQ Construction and Drilling Training Center Inaugurated in Dammam.
Dammam, Saudi Arabia, 27th February, 2014: Leading representatives from Saudi’s oil and gas sector gathered in Dammam on Thursday, February 27th, to launch the newest Saudi Petroleum Services Polytechnic (SPSP), the Construction and Drilling Training Center. His Royal Highness Prince Saud bin Naif bin Abdulaziz attended the Inauguration, along with His Excellency, Eng. Ali Ibrahim Al-Naimi, Minister of Petroleum and Mineral Resources; Dr Ali Nasir Al-Ghofais, Governor of TVTC and His Excellency Mr Khalid Al-Falih, President and CEO of Saudi Aramco.

The Construction and Drilling Training Center is the fourth SPSP to be opened in the Kingdom, with the original SPSP campus also located in Dammam, and other centers in Al Khafji and Rabigh. The Polytechnics are a joint initiative of the Saudi Ministry of Petroleum and Mineral Resources, the Technical and Vocational Training Corporation and Chevron, Saudi Arabia, Aramco Gulf Operations Company and Saudi Aramco. The SPSP colleges have been designed to provide training solutions specific to the oil and gas industries.
The Construction and Drilling Training Center will offer courses of two years’ duration in Crane Operations, Rigging, Scaffolding and Drilling, all of which combine an academic component with practical application. Short courses will also be on offer in the areas of Health and Safety, Construction, Drilling and Management. The Center has a purpose-built training area complete with vessels, pipe-work and structures all designed for future riggers, scaffolders and heavy machinery operators to practice new skills in a realistic, but safely controlled environment.
TQ will supply the new Center with all academic and technical training, curriculum development, professional development for educators and support services. The internationally recognised qualifications available through the Center are accredited by TQ’s parent company, Pearson.
Mr Abdullah Al-Yami, Executive Director of SPSP saidthey liaised closely with industry to develop the Center’s programmes, consulting with some of the Eastern Province’s largest organisations, including Saudi Aramco.
“Working with private organisations to develop our programmes helps ensure our students are acquiring the skills and knowledge that will make them valuable to future employers. Not only do our programmes provide students with qualifications in the industry areas in need of more workers, they also give students the generic skills necessary to perform well in the workplace, such as teamwork, work ethic, leadership and problem-solving capabilities”.
Speaking at a World Economic Forum meeting in Davos in January, the President and Chief Executive Officer of Saudi Aramco, Khalid Al-Falih, said there is a mismatch between the education system and the needs of the petro-chemical industry, which threatened the industry’s overall stability.
“Here is an industry that is growing, that is very profitable…and more often than not, companies in our industry are constrained by growth because of a lack of skilled human resources, while they are living or working in countries where there is high unemployment…this issue of a mismatch is real”.
A recent International Labour Organisation (ILO) report found that skills shortages in petro-chemical industries are a global problem. An aging workforce compounds the problem, with more than half the industry’s employee base likely to leave the workforce over the course of the next decade, and an inadequate number of young people joining its ranks.
However, Pearson’s Managing Director for the region, Karim Daoud, said the new Center should help meet the growing demand in Saudi Arabia for workers with a vocational qualification relevant to the petro-chemical sector, and help young people find employment.

“With youth unemployment in Saudi Arabia significantly higher than the base unemployment rate, we need to look at why so many of our young people are finding it difficult to enter the workplace. Pearson’s research has shown that part of the problem is a mismatch between what students are learning in their education, and the types of skills and qualifications organisations actually need. Vocational education has long been seen as the lesser alternative to a university degree, but this is no longer a reality. The workforce is demanding employees with vocational qualifications, and those students who acquire a vocational education are often finding it easier to secure interesting work that is well-remunerated. The new Dammam Center has been welcomed by leading oil and gas organisations because they see it as part of the broader solution of reducing the skills gap and producing profitable, efficient businesses”.

E-Learning Initiatives Help Realise Saudi’s Vision of a Knowledge-Based Economy

Growth of e-learning in KSA marks the next phase of educational development in the country
Riyadh, KSA, Dubai, UAE, 7 October 2013: As Saudi Arabia realises its long-term goals of improving literacy and school attendance rates, embedding e-learning in Saudi schools and universities is fast becoming the next major education challenge for the country.
Saudi Arabia has achieved remarkable improvements in education over recent years, with literacy hitting an all-time high of 96 per cent, and 99 per cent of school age children in the Kingdom now attending school. With basic education indicators firmly on a pathway of success, education experts are now looking to e-learning as the next focus of Saudi Arabia’s education policy.
Establishing e-learning as the norm in Saudi educational institutions is already well underway. Higher education institutions have undergone major changes in recent years, as they offer blended learning options, moving away from entirely face-to-face delivery. Digital learning tools, such as e-texts and online learning systems are becoming increasingly common in universities throughout the country.
The Kingdom’s burgeoning e-learning capability was the focus of the recent conference hosted by the Saudi National Centre for E-Learning and Distance Learning and King Khalid University. The theme of the conference was “Development and Shareability in E-Learning” and brought together e-learning deans from universities across Saudi Arabia and around the world. Leading international experts in education technology discussed the latest innovations in digital education, and how they can be leveraged to improve the learning outcomes of Saudi tertiary students.
A speaker at the Conference, Dr Jeff Borden, Pearson’s Vice President of Instruction and Academic Strategy and Lead at the Centre of Online Learning, has had global experience in designing e-learning programmes for learning institutions. Dr Borden believes that entrenching a culture of e-learning in higher education is also critical to the Saudi Government’s goal of achieving a diversified, knowledge based economy.
“Saudi Arabia’s commitment to improving education has led to significant gains in the country’s key education indicators. According to data from the World Bank and the OECD, illiteracy in Saudi Arabia has fallen to below 4 per cent and more and more school leavers are now entering higher education. The country is now in an excellent position to continue to build on these significant educational and associated economic gains by harnessing the power of digital learning solutions”.
“International research demonstrates that the dissemination of e-learning technology in universities contributes meaningfully to the development of knowledge based economies. This is in part because e-learning helps more people engage in higher levels of learning as historical learning constraints such as distance or lack of time are broken down. E-learning also fosters the skills necessary in the development and building of a knowledge based economy, which in turn leads to growth in productivity, entrepreneurship, and competitiveness. By embracing e-learning solutions, Saudi universities are therefore contributing to the long-term prosperity of the country as a whole.”  
Mohammed Asiri, Pearson’s Country Manager in Saudi Arabia believes that the educational technology adopted by universities in Saudi Arabia will be effective in improving student learning outcomes and lead to tangible improvements in institutions’ results.

“Pearson has been working closely with a number of tertiary institutions across the country to assist in achieving a sustainable transformation to technology enabled education. Pearson is dedicated to providing the right expertise and infrastructure for the availability, shareability, and re-useability of quality learning systems and content. We are helping universities embrace the e-learning revolution, and thereby helping to ensure to today’s students are equipped with the skills necessary to thrive in Saudi Arabia’s increasingly technology-reliant workplaces”. 

Third Party English Language Providers to Meet New Quality Standards.

Pearson secures contract with T4EDU to develop new standards for providers and monitor improvements to English language training in the Kingdom of Saudi Arabia as a project under King Abdullah bin Abdulaziz’s Project for Development of Public Education.
Riyadh, Saudi Arabia, 25 January 2014: Developing the standard of English language providers in Saudi Arabia is at the centre of a new project to be delivered by Tatweer, Saudi Arabia’s strategic education services company, and Pearson, the world’s leading learning company.  

The English Partnership Management Project is a flagship programme of the Tatweer Company for Educational Services (T4EDU) in implementing King Abdullah bin Abdulaziz’s Project for Development of Public Education, and forms part of Saudi Arabia’s broader education reform agenda to improve the quality of teaching and learning across the Kingdom.
The project aims to improve the English language proficiency of teachers in order to enhance the quality of English language teaching throughout the Kingdom.  Under the contract, Pearson has been tasked with ensuring that the quality of English language instruction delivered to teachers meets stringent, international standards.  Throughout this project, Pearson will monitor the performance of third party English language training providers who work with the Kingdom’s English language teachers.  
The programme will feature a number of initiatives affecting Saudi Arabia’s English language training providers, including:
·         Creating a new qualification framework.
·         Evaluating and certifying English language providers.
·         Monitoring providers through a Quality Assurance and Performance Framework that includes performance indicators, benchmarks and data collection methods.
·         Conducting quality assurance audits of English language training providers and providing regular reports to T4EDU.
·         Conducting language testing to monitor teacher proficiency before, during and after the period of consultancy.
·         Building capacity within T4EDU to continue a programme of certification, evaluation and quality assurance of English language training providers.
Mohammed Asiri, Pearson’s Country Manager in Saudi Arabia, says: “Pearson is honoured and delighted to have the opportunity to further establish ourselves as a leading provider of high quality educational solutions in the region and to contribute to Saudi Arabia’s educational development. The signing of this contract follows an announcement earlier in 2013 that Pearson will provide teacher training for the country’s mathematics and science teachers.
Pearson will draw on its access to leading international education experts to ensure the English Partnership Management Project meets international standards and best practice in educational quality assurance, all the while tailoring the delivery of the rollout to the needs of the Saudi Arabian market”.
Pearson has recently announced a public, global commitment to ensure the efficacy of all its products and services to measurably improve the learning outcomes of those that use them. Mr Asiri says that Pearson’s ‘efficacy promise’ will apply to all of Pearson’s work in the Arab world, particularly the T4EDU project: “Like all large-scale Pearson projects, the English Partnership Management Programme will be scrutinised to ensure it leads to positive, demonstrable benefits for learners. Pearson is committed to helping learners everywhere progress their lives through learning. We are backing up this promise through our new global education strategy, which includes an Efficacy Framework – Pearson’s approach for ensuring its products and services enable students to learn what they need to make progress. We look forward to reviewing the results of the English Partnership Management Programme following its implementation, and we are confident it will lead to a significant improvement in the quality of English language teaching and learning in Saudi Arabia.”
The English Partnership Management Programme begins early in 2014.
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New Tatweer Project to Improve Kingdom’s Standard of Math and Science Teaching.

Over 100,000 Math and Science teachers under King Abdullah bin Abdulaziz’s Project for Development of Public Education to undergo world-class professional development training across the Kingdom of Saudi Arabia.
Riyadh, KSA, 21 January 2014:Tatweer Company for Educational Services (T4EDU) the exclusive executer of King Abdullah bin Abdulaziz’s Project for Development of Public Education, Saudi Arabia’s strategic education services company, has announced that the world’s leading learning company, Pearson, will deliver a flagship project to provide Saudi Arabian teachers with professional development training aimed at improving learning outcomes in the Kingdom.

The Math and Science Teacher Development Programme is a ground-breaking initiative of the Tatweer Company for Educational Services (T4EDU). The project forms part of Saudi Arabia’s broader education reforms, which are seeking to raise the standard of teaching across the entire spectrum of Saudi’s education system, and increase the country’s standing in international educational comparison tables.
Pearson is working with Tatweer to roll out professional development programmes for the Kingdom’s mathematics and science teachers, with the aim of enhancing student achievement in these disciplines. The programme, which can take up to two years to complete, will provide participants with an advanced level of content knowledge and pedagogy in math and science instruction. The programme will promote instructional excellence and innovation through the professional development courses based on internationally recognised, research based principals of professional learning. The programme incorporates online, face to face and self-study training, giving participants maximum flexibility and personalization in their learning.
Professional Development Director at Pearson in the Middle East, Amanda Collins says at the centre of this programme is a train-the-trainer initiative, which will see 500 Saudi-based educators undergo an intensive programme to form an active community of math and science educators who can deliver the programmes throughout the country in the future. 
“Pearson will train a core team of staff from the Ministry of Education who will be be accredited to deliver the Math and Science Teacher Development Programme to primary and secondary math and science teachers throughout Saudi Arabia. This capacity-building focus of Pearson’s agreement with Tatweer will ensure this new math and science pedagogy is firmly embedded in schools across the Kingdom, and help develop an on-going culture of professional development and learning amongst Saudi teachers – something that will inevitably benefit local learners”. 
The Kingdom’s Government has made student achievement in the fields of English language, science, technology, engineering and math a priority in its recent education initiatives, given the importance of these subjects to the future economic development of the country. It is hoped that the introduction of the Math and Science programme will aid in the implementation of the new Saudi Math and Science Curriculum and increase student interest and engagement in these areas. Encouraging student success in these fields will also help to alleviate some of the demand the region is experiencing for school and university graduates with strong math and science skills.
Pearson’s Senior Vice President for Professional Development, Sherry Preiss, says international research consistently shows the importance of teacher education to improving student outcomes across all subject areas:
“The Math and Science Teacher Development Programme recognises the research-based evidence that the biggest single impact on student achievement is teacher quality. Therefore, in order to improve the level of math and science success amongst Saudi school students, there is a strong need to build both teachers’ subject area knowledge and subject-specific pedagogy skills. These programmes will do that by developing teachers’ abilities to implement practical, interactive, teaching strategies for leading students in inquiry based learning”.
The programme is intended to empower the Kingdom’s educators by combining Saudi cultural values with international best practices. Designed with the experience of Saudi educators in mind, local content and pedagogy experts will help ensure all resources meet the needs of Saudi teachers.
Pearson’s Country Manager for Saudi Arabia, Mohammed Asiri, says that creating culturally specific programmes was a priority for both Pearson and Tatweer:
“Pearson has worked with millions of learners and educators in more than 85 countries around the world. If there is one thing this international experience has shown us, it is that learning is at its most successful when it is tailored and relevant to those undertaking it. That is why with these programmes we have been sure to adapt the language, content, examples and case studies used throughout the course so they are contextualised for the Saudi learner. Great care has been taken to ensure the entire programme is in keeping with local values”.
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About Pearson:
Pearson is the world’s largest learning company, operating in more than 85 countries around the world, bringing powerful learning solutions to millions of learners every year. Pearson takes learning personally. Our courses and resources are available in print, online and through multi-lingual packages, helping people learn whatever, wherever and however they choose. Our education imprints combine 150 years of experience and include online support for every learner.  Our innovative and dynamic digital learning products and services are changing the learning landscape all around the globe and our qualifications are positively transforming the futures of learners of all ages and backgrounds.  Pearson can boast a comprehensive English Language offering that consists of engaging content and cutting edge testing solutions. To find out more, visit www.pearson.com.
About T4EDU:
T4EDU is one of the subsidiaries of Tatweer Holding Company, a government owned company and the exclusive executer of Tatweer. T4EDU currently works on implementing a number strategic educational projects and programs that aim at developing the practice professional development in public education.            

For more information about the Tatweer Company for Educational Services (TCES) Math and Science Teacher Development Programme, please contact amanda.collins@pearson.com

The world’s largest female university introduces digital learning technology.

Gains in Female Education in Saudi Arabia Continue with New E-Learning Initiatives
Riyadh, KSA, 23 October 2013: 12,000 new female university entrants in Saudi Arabia will have access to ground breaking learning technology under a new agreement between the world’s largest female-only university and the global education solutions provider, Pearson.

Riyadh’s Princess Noura University has partnered with Pearson to provide its preparatory year students with IT course content for tablet devices as part of the University’s efforts to build a world class digital learning environment for its students. The content will be delivered through Pearson’s MyLabs e-learning technology, an online homework and tutorial system that is used by tertiary institutions around the world. The agreement represents the rapid move towards digital learning in Saudi’s higher education sector, as the KSA Government continues to channel unprecedented funds into creating a world class education system in the country.
As part of its wider education reforms, the Saudi Arabian government has invested heavily in female education, leading to a significant rise in the number of females in the Kingdom finishing school and entering university. Around 60 per cent of the country’s graduates are now female, with an increasing number of young Saudi women attaining both bachelor’s and post graduate degrees. Educational attainment has become a priority among many young women, and the Saudi Government is working hard to ensure this demographic achieves its learning potential. Government allowances are provided to women so that they can complete their degrees, and Government scholarships are being awarded to Saudi women – giving them the opportunity to study in some of the world’s leading universities.
While female participation in the workforce remains low by international standards, it is nevertheless improving – tripling between 1992 and 2010. Tapping into female productivity brings with it significant economic benefits for the country, including a reduction in unemployment figures and an increase in competition, innovation and entrepreneurship.
These gains are being built on by the digital learning initiatives being implemented in learning institutions across the country. The Saudi Government has introduced a unified, national e-learning strategy which will help universities to make e-learning a focus of their activities, replacing their curricula with digital materials. The introduction of e-learning into Saudi’s universities is particularly beneficial for women, as flexible learning options allow women to overcome traditional barriers to higher education, such as distance, cost and social norms.
Pearson’s Saudi Arabia Country Manager, Mohammed Asiri says the establishment of Pearson’s MyLabs e-learning technology at PNU is expected to deliver consistent, measurable gains in student learning.
“MyLabs technology is used by over 11 million students around the world each year. Therefore, we have reliable data that shows the technology can have a positive impact on student outcomes, retention and subsequent course success. Not every student learns the same way and at the same rate, and programmes such as MyLabs recognise this. The technology allows instructors and students to personalise content – reinforcing course concepts in a way that targets the strengths and weaknesses of each student. This programme is an excellent example of how technology can be used to make a real difference in an individual’s life”.
Asiri says that mobilising Saudi Arabia’s female human resources will not only be beneficial to individual Saudi women, but to the country’s economy as a whole as it becomes an increasingly competitive, globalised economy. He says providing young Saudi women with excellent digital and IT skills will play a significant role in this mobilisation.

“The introduction of some of the world’s best learning technology into Princess Noura University will help the university’s students achieve their learning goals, and equip them with the skills they need to thrive in Saudi’s increasingly digitally-reliant economy. The partnership between PNU and Pearson will help create female graduates that are extremely computer literate – helping guarantee the productiveness of Saudi’s future workforce”.

Preparatory meeting for ‘International Exhibition & Forum for Education (IEFE)’ discusses education investment in KSA focuses on special education needs

Saudi Arabia’s spend on education is 5.6% of its GDP, higher than the world average of 4.4%
Dubai, UAE, 9 October 2013: The World Health Organisation (WHO) says that over a billion people, about 15 per cent of the world’s population, live with some form of disability and children with disabilities are less likely to attend and complete school than those without any impediments.

These startling figures were discussed at a preparatory meeting held in Dubai on 3rd October this year for The International Exhibition and Forum for Education (IEFE) which will be take place in February 2014. The focus of this meeting was to highlight the investments being made by the KSA government in education, discussing partnership opportunities for investors while discussing the deployment of smart technologies in special needs education for children.
IEFE 2014 will be held in Al Riyadh Convention and Exhibition Centre and will showcase the major drive towards education improvements in Saudi Arabia. The Kingdom is the largest education market in MENA and spends 5.6% of its GDP in education, which is higher than the world average of 4.4% and the North American average of 5.1%, according to Al Masah Capital research report.
The opening address was delivered by Dr. Ahmed Dandany, General Manager of Educational Supplies and Teaching Technologies in The KSA Ministry of Education, followed by Edward Abankwa, Programme Director, IEFE 2014. Dr. Dandany highlighted the purpose of IEFE, educational achievements so far aided by the annual occurrence of this programme, the reasons for a renewed focus on special needs education and other Ministry initiatives. Dr. Dandany said: “Education completion gaps are found across all age groups in all settings, as the difference in achievement between those needing special attention and those who do not is very high in the Arab countries. IEFE in its fourth edition has an aim of reducing this gap and make education accessible to all – and also aid this effort through the deployment of smart solutions.”
Edward Abankwa also delivered a presentation on the actual IEFE programme and highlighted the opportunities available for education suppliers across a wide product category ranges and encouraged participants to attend and exhibit their solutions at the event next year.
There was also a Smart Technology in Education panel discussion featuring contributors from Microsoft, IDP and National Geographic. 
IEFE 2014 is open to local and international education suppliers and organisations, and also universities and colleges who are looking to develop international education and training partnerships and programmes.
The previous edition of IEFE took place in February this year and provided a platform for local and international education sector organisations to meet and form business partnerships across various educational segments including, but not limited to IT, curriculum development, special needs, building and construction, quality and accreditation, leadership and training, sports and science equipment.
Highlights of programme included more than 30 countries represented at the exhibition, 15,000 sq. m of exhibition space occupied by local and international supplier organisations and service providers to the education sector and 50 keynote addresses by international industry experts.  Visitor numbers also increased 15% from the previous edition of IEFE. 
Attendees at the event in 2014 will again include senior decision makers from Saudi and GCC Governments ministries, universities, colleges and public and private schools, senior representatives from international educational institutions, investors, educational agents, technology providers, research & developments agencies, corporations affiliated to education sector, training organizations and key service providers.

Edward Abankwa concluded: “We will also showcase the latest technology and knowledge solutions from international and local suppliers of education equipment and infrastructure aimed at achieving excellence and innovation in public and private education in the region.”

Growth of e-learning in KSA marks the next phase of educational development in the country.

E-Learning Initiatives Help Realise Saudi’s Vision of a Knowledge-Based Economy
Riyadh, KSA, Dubai, UAE, 7 October 2013: As Saudi Arabia realises its long-term goals of improving literacy and school attendance rates, embedding e-learning in Saudi schools and universities is fast becoming the next major education challenge for the country.

Saudi Arabia has achieved remarkable improvements in education over recent years, with literacy hitting an all-time high of 96 per cent, and 99 per cent of school age children in the Kingdom now attending school. With basic education indicators firmly on a pathway of success, education experts are now looking to e-learning as the next focus of Saudi Arabia’s education policy.
Establishing e-learning as the norm in Saudi educational institutions is already well underway. Higher education institutions have undergone major changes in recent years, as they offer blended learning options, moving away from entirely face-to-face delivery. Digital learning tools, such as e-texts and online learning systems are becoming increasingly common in universities throughout the country.
The Kingdom’s burgeoning e-learning capability was the focus of the recent conference hosted by the Saudi National Centre for E-Learning and Distance Learning and King Khalid University. The theme of the conference was “Development and Shareability in E-Learning” and brought together e-learning deans from universities across Saudi Arabia and around the world. Leading international experts in education technology discussed the latest innovations in digital education, and how they can be leveraged to improve the learning outcomes of Saudi tertiary students.
A speaker at the Conference, Dr Jeff Borden, Pearson’s Vice President of Instruction and Academic Strategy and Lead at the Centre of Online Learning, has had global experience in designing e-learning programmes for learning institutions. Dr Borden believes that entrenching a culture of e-learning in higher education is also critical to the Saudi Government’s goal of achieving a diversified, knowledge based economy.
“Saudi Arabia’s commitment to improving education has led to significant gains in the country’s key education indicators. According to data from the World Bank and the OECD, illiteracy in Saudi Arabia has fallen to below 4 per cent and more and more school leavers are now entering higher education. The country is now in an excellent position to continue to build on these significant educational and associated economic gains by harnessing the power of digital learning solutions”.
“International research demonstrates that the dissemination of e-learning technology in universities contributes meaningfully to the development of knowledge based economies. This is in part because e-learning helps more people engage in higher levels of learning as historical learning constraints such as distance or lack of time are broken down. E-learning also fosters the skills necessary in the development and building of a knowledge based economy, which in turn leads to growth in productivity, entrepreneurship, and competitiveness. By embracing e-learning solutions, Saudi universities are therefore contributing to the long-term prosperity of the country as a whole.”  
Mohammed Asiri, Pearson’s Country Manager in Saudi Arabia believes that the educational technology adopted by universities in Saudi Arabia will be effective in improving student learning outcomes and lead to tangible improvements in institutions’ results.

“Pearson has been working closely with a number of tertiary institutions across the country to assist in achieving a sustainable transformation to technology enabled education. Pearson is dedicated to providing the right expertise and infrastructure for the availability, shareability, and re-useability of quality learning systems and content. We are helping universities embrace the e-learning revolution, and thereby helping to ensure to today’s students are equipped with the skills necessary to thrive in Saudi Arabia’s increasingly technology-reliant workplaces”.